Privacy Policy

Showvella is operated by Leighanne Lee LLC (“we,” “us,” or “our”), a Missouri limited liability company. This Privacy Policy explains how we collect, use, store, and share information about you when you use Showvella at showvella.com (the “Service”).

By creating an account or using the Service, you agree to the practices described in this Privacy Policy.

1. Information We Collect

a. Information You Provide Directly

When you create an account or use the Service, we collect:

• Email address — used as your unique account identifier
• Display name — optional, used to personalize your experience
• Password — stored as a one-way cryptographic hash; we never store your password in plaintext
• Profile image — optional, stored as a URL reference
• Marketing preferences — whether you have opted in or out of marketing communications
• Organization and project data — Artist/band/company names, event names, venue information, show dates, contact names, phone numbers, and notes you enter while using the Service
• Stage plot and technical data — element positions, input channel specifications, labels, and version history you create within the editor

b. Information Collected Automatically

When you use the Service, we automatically collect certain technical information, which may include:

• IP address and general location
• Browser type and version
• Device type and operating system
• Pages visited and features used
• Date and time of access
• Referring URLs

This information is used to operate, maintain, and improve the Service, and to detect and prevent fraud or abuse.

c. Information from Third Parties

If you choose to sign in using a third-party OAuth provider (such as Google), we receive the information that provider shares with us, which typically includes your email address, name, and profile image. We do not receive or store your third-party account password.

2. How We Use Your Information

We use the information we collect to:

• Create and manage your account
• Provide, operate, and improve the Service
• Process payments and manage subscriptions (via our payment processor, Paddle)
• Send transactional emails such as email verification and password reset messages
• Send marketing communications, if you have opted in
• Respond to your questions or support requests
• Monitor for security incidents, abuse, and unauthorized access
• Comply with legal obligations

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

a. Service Providers

We share data with third-party vendors who help us operate the Service:

These providers are contractually obligated to use your information only to provide services to us and in accordance with applicable law. We may update the list of service providers used to operate the Service from time to time as our infrastructure needs change.

b. Within Your Organization

Showvella uses a multi-tenant model. Other members of an Artist organization you belong to may see organization-level data, shared events, stage plots, and technical riders associated with that organization, according to the role-based permissions you have been assigned.

c. Legal Requirements

We may disclose your information if required to do so by law or in response to a valid legal request (such as a subpoena or court order), or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others. We may also disclose information where necessary to investigate fraud, abuse, violations of our Terms of Service, or threats to the safety of our users or others.

d. Business Transfers

If Leighanne Lee LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Service before your information becomes subject to a different privacy policy.

4. User-Submitted Third-Party Data & Exported Files

a. Data You Enter About Others

In many cases, Showvella acts as a data processor for information users choose to store in the Service — such as event contacts, technical riders, venue staff names, phone numbers, and production details. This information may relate to individuals who are not themselves users of Showvella. You are responsible for ensuring you have the right to store and share this information within the platform, and for handling it in accordance with any applicable privacy laws.

b. Exported Files

The Service allows you to export stage plots and technical riders as PDF, PNG, or SVG files. These exported files may contain personal or technical information you have entered, including contact names, phone numbers, and email addresses. You are responsible for how you distribute, store, and share files exported from the Service.

5. Data Retention

We retain your personal information for as long as your account is active or as necessary to provide the Service. If you delete your account, we will delete or anonymize your personal information within a reasonable time, except where we are required to retain it for legal, tax, or compliance purposes.

6. Security

We implement reasonable technical and organizational measures to protect your information, including:

• Password hashing using bcryptjs
• JWT-based session management
• Role-based access control at both the system and organization level
• API rate limiting and input validation
• Security headers on all API responses
• Multi-tenant data isolation

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Cookies and Tracking

Showvella uses session tokens and cookies to manage authentication and maintain your logged-in state. These are necessary for the Service to function. We do not currently use third-party advertising or tracking cookies. We may use internal analytics or privacy-focused analytics tools to understand how the Service is used; if we do, we will update this policy accordingly.

8. Children's Privacy

The Service is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us and we will delete it promptly.

9. Your Choices

• Marketing emails: You may opt out of marketing communications at any time by following the unsubscribe link in any marketing email or by contacting us directly.
• Account deletion: You may request deletion of your account by contacting us at the email address below.
• Data access: You may contact us to request a copy of the personal information we hold about you.

10. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, please contact us using the information below.

11. International Users

Showvella is based in the United States. If you access the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country. By using the Service, you consent to this transfer.

12. Information for Users in the European Union and United Kingdom

If you are located in the European Union (EU) or United Kingdom (UK), the General Data Protection Regulation (GDPR) or UK GDPR may apply to our processing of your personal data. This section provides additional information required under those laws.

a. Data Controller

Leighanne Lee LLC is the data controller responsible for your personal data. You can contact us using the information in Section 14 below.

b. Legal Bases for Processing

We process your personal data on the following legal bases:

• Performance of a contract — We process your email address, account information, and usage data because it is necessary to provide the Service you have signed up for.
• Legitimate interests — We process certain technical and usage data to operate and improve the Service, detect fraud, and maintain security, where our interests are not overridden by your rights.
• Consent — Where we send marketing communications, we do so on the basis of your consent. You may withdraw consent at any time.
• Legal obligation — We may process data where necessary to comply with applicable law.

c. Your Rights Under GDPR

If you are in the EU or UK, you have the following rights regarding your personal data:

• Right of access — You may request a copy of the personal data we hold about you.
• Right to rectification — You may request that we correct inaccurate or incomplete data.
• Right to erasure — You may request that we delete your personal data, subject to certain legal exceptions.
• Right to data portability — You may request that we provide your personal data in a structured, machine-readable format.
• Right to restrict processing — You may request that we limit how we use your data in certain circumstances.
• Right to object — You may object to our processing of your data based on legitimate interests.
• Right to withdraw consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at support@showvella.com. We will respond within 30 days. We may need to verify your identity before fulfilling a request.

If you believe we have not handled your data in accordance with applicable law, you have the right to lodge a complaint with your local data protection authority.

d. Data Transfers

Showvella is operated from the United States, and your personal data may be transferred to and stored in the United States. The United States may not provide the same level of data protection as your home country. Where required, we rely on appropriate transfer mechanisms (such as Standard Contractual Clauses) to facilitate these transfers lawfully.

e. Data Retention

We retain your personal data only for as long as necessary for the purposes described in this Privacy Policy, or as required by law. When data is no longer needed, we delete or anonymize it.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. If we make material changes, we will notify you by email or by posting a prominent notice on the Service. Your continued use of the Service after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or your personal information, please contact us at:

Leighanne Lee LLC
Email: support@showvella.com
Website: showvella.com